Main

Belief

Main Belief is a boutique salon in San Francisco, CA. Started and owned by Alicia Perez. We specialize in contemporary cuts, color, styling and treatments for every type of person in all walks of life. We focus on client comfort and positive affirmations because we want you to believe in yourself.

Get the look you're after. We offer the latest cut, color, styling, treatments and texture to make you look and feel amazing.

Haircut and Clipping

For all kinds of hair. Includes cleanse, condition, scalp massage, blow dry and style

Styling and Treatment

Straighteners, relaxers, protein and steam treatments, and silk presses

Braids and Wigs

Full lace wig installs, frontal installations, goddess braids, closures and special braids

Color and Highlights

High and lowlights, custom color mixes, wig color, radiant color and fashion mixes

Meet me, the owner

Hey, I'm Alicia. I've been working in the beauty industry for 14 years. Throughout my time, I found that many of friends and clients didn't have a place where they could  comfortably and confidently get their hair done. After years thinking it through and getting feedback, I started Main Belief.

My goal is to help you believe in yourself. I hope I can help with that, because I believe in you.

Book an appointment

Main Belief